Working on your marketing plan? Time to form a calming circle
Don’t get spooked, but you’ve only got two more months to pull your 2023 marketing plan together. And if that dire and stressful thought has you feeling like the icy breath of death is breathing down your neck (just us?) you could:
- Put on a scarf
- Hope somebody on your team has an epiphany about personalization
- Get your customer data strategy back on track
Here’s your treat: You can tackle customer data without resorting to potions. But you do need a recipe. In our Customer Data Strategy Workshops, we bring marketing, data, and technology stakeholders together to map your data and processes, quantify your risk, and map out a modernization plan.
Fun-size: Not sure how to dive in? We hosted a digital roundtable event in December where marketing leaders from multiple industries talked over real-world issues like CDP vs MDM, handling data security in regulated space, and how broader 2023 trends impact your martech and C360 strategies. Don't worry we have the recording in case you missed it!