Marketing Operations Services
Martech Consulting
Marketing technology should help you increase your reach and strengthen customer relationships while streamlining operations. If you’re not seeing the results or ROI you expect, our marketing and technology experts help you understand your martech stack and eliminate redundancies to drive greater efficiency and value.
Projects may include:
- Martech assessments
- Martech strategy
- Martech process optimization
- Martech roadmaps
Digital Marketing Services
Maintaining visibility, driving qualified leads, converting your target audience, and strengthening relationships with existing customers requires a multi-faceted digital marketing strategy. Our team helps you envision and execute customized marketing campaigns that align with your brand and get the results you want.
Projects may include:
- Digital marketing strategy
- Campaign strategy & execution
- Omnichannel marketing
- SEO services
- Email marketing
Martech Platform Optimization
Marketing technology solutions can cause more problems than they solve if they aren’t configured for your company, or your team doesn’t know how to take full advantage of the platform’s functionality. New Era makes sure your marketing technologies, tools, and systems are set up, integrated, and optimized for your needs, improving results and maximizing your return on investment.
Projects may include:
- Migration & implementation
- API integrations
- Platform enhancements
- Marketing automation & workflows
- AI/ML efficiencies
Content Marketing
Content is the backbone of an effective marketing strategy, helping you stand out in your industry, build trust with a new audience, and strengthen relationships with existing customers. We create engaging content that captures your brand’s tone, voice, and vision and leverage it to enhance the customer experience across channels while increasing your search engine rankings to boost visibility and traffic.
Projects may include:
- Customer-focused messaging
- SEO copywriting
- Digital marketing campaigns
- Thought leadership & editorial content
- Email marketing
Digital Analytics
Digital analytics shines a light on the effectiveness of marketing campaigns and messaging while empowering your business to make data-driven decisions that build and keep momentum. If you’re struggling to find clarity in your analytics, our team helps you understand which channels are performing best, how you’re reaching your target audience, and opportunities to improve conversion rates.
Projects may include:
- Analytics assessments
- Analytics platform optimization
- Dashboard development
- Measurement & reporting
- Data visualization
Accessibility Assessment
Ensuring that all users can understand, navigate, and interact with websites, applications, and tools is an important part of your customer experience strategy. Our CX services focus on inclusion and a seamless customer experience for users of all abilities.
Projects may include:
- UX/UI testing
- Manual & automated testing
- Compliance audit
- Accessible design
- Experience optimization