United Healthcare’s Website Redesign Hits a Home Run

Our goal

Build a technical workstream

We needed to ensure a stable, scalable website that offered the flexibility and comprehensive functionality UHOne needed to maintain multiple operations and adapt to a changing landscape quickly, and we knew Sitecore would support these goals. 

Our solutions

• Conducted an analysis of infrastructure and system parameters required to establish an enterprise-level Sitecore Content Management System (CMS) environment with appropriate security, capacity, and operation readiness
• Planned, designed, and rolled out Sitecore environments for development, test, model, and production
• Created a platform-as-a-service model that supported microsite creation and configuration for future web properties within Sitecore. 

Our goal

Configure a digital and design workstream

Even though UHOne had multiple microsites, cohesion across the entire website needed to go beyond visual design to include website structure, navigation, and functionality. We also wanted to provide this cohesion in a repeatable form for future needs to build out the website. 

Our solutions

• Created a repeatable design and user-experience strategy that can translate to multiple sites across the Sitecore platform while allowing each site to stand out individually 
• Established critical success factors for website organization, experience architecture, navigation, functionality, and visual design
• Determined mobile usage needs and parameters for responsive web design 

Our goal

Establish a content workstream

Setting a brand identity, connecting with customers, securing search engine results, and building trust and authority requires consistent, high-quality content. However, it also needs to align with state regulations. 

Our solutions

• Restructured existing content to utilize Sitecore's CMS capabilities and deliver personalized, modular content for customers using a variety of devices
• Laid the foundation for a "localization" approach to creating personalized content to maintain compliance with state regulations
• Developed content governance protocols that leverage Sitecore's workflow capabilities and reflect current content marketing, SEO, and device best practices
• Implemented Google Tag Manager for accurate data related to visitor activity and conversion rates