Boosting Data ROI with a Data Analytics Assessment

Project Goal

Determine the Source of Inaccuracies 

To determine why Google Analytics was collecting inaccurate data, we looked at how it was implemented across the Seven Corners website and lead generation sources.   

Our Solution

• Evaluated implementation across primary interactions on their website  
• Checked implementation against Google Analytics best practices  
• Audited the digital transaction path  

Project Goal

Rebuild a Solid Foundation for Analytics 

After running the digital analytics assessment and seeing where improvements were possible, the next step was to provide Seven Corners with a clear plan of action to improve their implementation of Google Analytics and Google Tag Manager.  

Our Solution

• Created a list of 40 actionable recommendations, prioritized by urgency, to significantly improve the accuracy and quality of collected data
• Built a detailed list of specific issues in Google Analytics and Google Tag Manager that need to be fixed immediately.
• Recommended best practices to prevent issues in the future 

Project Goal

Create Opportunities for Further Improvements

To help Seven Corners achieve their long-term goal of owning and maintaining their analytics and leverage their data to build successful and effective campaigns, we offered a more future-focused strategy in their digital analytics assessment findings.  

Our Solution

• Offered suggestions for continued improvements to implement after initial issues were resolved
• Provided greater clarity in leveraging analytics tools