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Boosting Data ROI with a Data Analytics Assessment


Seven Corners reached out to Fusion Alliance to get to the bottom of their data inaccuracies. After listening to their concerns and determining that the problems stemmed from Google Analytics via Google Tag Manager, we conducted a comprehensive digital analytics assessment to identify issues and look for areas of improvement.  

Project Goal

Determine the Source of Inaccuracies 

To determine why Google Analytics was collecting inaccurate data, we looked at how it was implemented across the Seven Corners website and lead generation sources.   

Our Solution
  • Evaluated implementation across primary interactions on their website  
  • Checked implementation against Google Analytics best practices  
  • Audited the digital transaction path  
Project Goal

Rebuild a Solid Foundation for Analytics 

After running the digital analytics assessment and seeing where improvements were possible, the next step was to provide Seven Corners with a clear plan of action to improve their implementation of Google Analytics and Google Tag Manager 

Our Solution
  • Created a list of 40 actionable recommendations, prioritized by urgency, to significantly improve the accuracy and quality of collected data
  • Built a detailed list of specific issues in Google Analytics and Google Tag Manager that need to be fixed immediately.
  • Recommended best practices to prevent issues in the future 
Project Goal

Create Opportunities for Further Improvements

To help Seven Corners achieve their long-term goal of owning and maintaining their analytics and leverage their data to build successful and effective campaigns, we offered a more future-focused strategy in their digital analytics assessment findings.  

Our Solution
  • Offered suggestions for continued improvements to implement after initial issues were resolved
  • Provided greater clarity in leveraging analytics tools 



"This was one of the most valuable projects for Seven Corners in 2018”  
A source of truth to act as their data foundation
Over 40 actionable and prioritized recommendations to improve accuracy and quality of collected data
Working knowledge of Google Analytics and Google Tag Manager

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Let us know how we can help you out, and one of our experts will be in touch right away.