We've got your Magic 4 Ball
If there’s one thing the past two years have shown us, it’s that future-proofing your plans isn’t as easy as it looks. We live in a time of rapid change. And so do your customers.
We can’t advise you about taking that cruise, who will win the Super Bowl, or what color to paint your office*. But, as 2022 takes the floor, we’re keeping an eye on the trends that are most likely to impact your digital transformation. Here’s what we’re looking out for:
- Technology: The trend toward industry-specific vertical clouds that deliver platforms and infrastructure as a service designed around regulatory and security requirements.
- Data: Comprehensive customer data strategies that take integrity, governance, infrastructure, BI, and analytics into account.
- Digital: More cross-functional ownership of digital transformations, and a resulting increase in solutions that integrate data, technology, and new ways of working.
- Marketing: The ripple effect from third-party cookie deprecation inspires exciting innovation in first-party-data-driven tactics, proving that privacy and impact aren’t mutually exclusive.
We can’t predict the future, but we can stay ready for it.
*Oh, and we vote “later,” “Bengals,” and “blue” for those first questions. Thank us later.
Get smart: If you’re looking to deepen your understanding of data and its importance to your customers, your business, and your daily life, our technology practice recommends reading Making Numbers Count by Chip Heath. And any time you want to have a conversation about data impact, we’re up for it!