Digital Analytics Assessment for Travel Insurance | New Era Technology

Written by New Era Technology | Jan 20, 2023 5:00:00 AM

Solutions

Seven Corners reached out to Fusion Alliance to get to the bottom of their data inaccuracies. After listening to their concerns and determining that the problems stemmed from Google Analytics via Google Tag Manager, we conducted a comprehensive digital analytics assessment to identify issues and look for areas of improvement.

Project Goal

Determine the Source of Inaccuracies

To determine why Google Analytics was collecting inaccurate data, we looked at how it was implemented across the Seven Corners website and lead generation sources.

Our Solution

Evaluated implementation across primary interactions on their website
Checked implementation against Google Analytics best practices
Audited the digital transaction path

Project Goal

Rebuild a Solid Foundation for Analytics

After running the digital analytics assessment and seeing where improvements were possible, the next step was to provide Seven Corners with a clear plan of action to improve their implementation of Google Analytics and Google Tag Manager.

Our Solution

Created a list of 40 actionable recommendations, prioritized by urgency, to significantly improve the accuracy and quality of collected data
Built a detailed list of specific issues in Google Analytics and Google Tag Manager that need to be fixed immediately.
Recommended best practices to prevent issues in the future

Project Goal

Create Opportunities for Further Improvements

To help Seven Corners achieve their long-term goal of owning and maintaining their analytics and leverage their data to build successful and effective campaigns, we offered a more future-focused strategy in their digital analytics assessment findings.

Our Solution

Offered suggestions for continued improvements to implement after initial issues were resolved
Provided greater clarity in leveraging analytics tools

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