Using a Customer Journey Map to Boost CX | New Era Technology

Written by New Era Technology | Jan 20, 2023 5:00:00 AM

Solutions

Altafiber wanted to provide a meaningful and satisfying experience for customers using the new application and partnered with New Era’s team of digital experts to make this happen. We knew that creating a customer journey map would be essential in assessing their current CX strategy and providing insight to better understand and improve end-to-end customer service.

Project Goal

Create a Customer Journey map

Before focusing on how Altafiber could better develop and deliver elements of their mobile application, we needed critical insight into their customers to better understand their actions, thoughts, and emotions.

Our Solution

Analyzed collected data to determine the customer base
Created two specific persona profiles representing two separate customer segments
Developed a customer journey map that identified touchpoints and engagements with Altafiber

Project Goal

Understand Current CX and Areas for Improvement

With a customer journey map and clarity into engagement opportunities between the customer and Altafiber, we could dig deeper into their current customer service strategy.

Our Solution

Performed a gap analysis to find strengths and weaknesses of the existing customer experience
Established specific areas in the journey where both personas experienced friction
Provided a 360-degree view of the current customer experience

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