The client is a leading pharmaceutical company with its headquarters in Denmark, and production facilities in eight countries. It markets its products in 180 countries, with a focus on quality and affordability of medicines for diabetes, obesity, hemophilia, and growth disorders.
In the pharmaceutical industry, Formulary intelligence plays a crucial role in contributing to a healthy topline. Formularies are constantly evolving, and that these must always contain the latest information. Companies rely on and use inputs from the on-field sales team to track and provide the latest updates.
The client was facing challenges in establishing a clear workflow to enable the Sales team to share updates with the Market Access Strategic Execution team, and for them to distribute it internally. The client sought a unified application that would enable the Sales team to quickly update the formulary changes and automatically send them to the designated team, while also creating a central repository of the updates.
In the pharmaceutical industry, Formulary intelligence plays a crucial role in contributing to a healthy topline. Formularies are constantly evolving, and that these must always contain the latest information. Companies rely on and use inputs from the on-field sales team to track and provide the latest updates.
The client was facing challenges in establishing a clear workflow to enable the Sales team to share updates with the Market Access Strategic Execution team, and for them to distribute it internally. The
client sought a unified application that would enable the Sales team to quickly update the formulary changes and automatically send them to the designated team, while also creating a central repository of the updates.
The client required New Era to build a modern formulary application. This application would be used by the sales team to fill in formulary or protocol updates in forms which would then be submitted as an attachment to the client’s managing team.
New Era ran tests and comprehensive analysis of the client’s requirements and built solution that would address the issues that the client was facing.
New Era built a comprehensive, user-friendly, intuitive solution. The team used Power Apps to build the Formulary App, Power Automate to send automatic updates, and SharePoint to create a separate repository for each product.
Result: Field sales teams could effortlessly update formulary changes across the three market baskets of Diabetes, Obesity, and BioPharm using an intuitive form that enabled step-by-step entry of the data. The sales team no longer had to depend on conventional means of sharing formulary data and could access the App that could be used anytime and anywhere. The automated naming convention and sharing of submitted forms ensured easier data access