United Healthcare’s Website Redesign Hits a Home Run
Author: New Era Technology
Published: December 17, 2025
Reading time: 3 Minute Read
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Solutions
UHOne partnered with Fusion Alliance to develop a solutions-based approach to website redesign. Using an Agile Scrum methodology, we implemented three concurrent workstreams: technical, digital and design, and content.
Our goal
Build a technical workstream
We needed to ensure a stable, scalable website that offered the flexibility and comprehensive functionality UHOne needed to maintain multiple operations and adapt to a changing landscape quickly, and we knew Sitecore would support these goals.
Our solutions
Conducted an analysis of infrastructure and system parameters required to establish an enterprise-level Sitecore Content Management System (CMS) environment with appropriate security, capacity, and operation readiness
Planned, designed, and rolled out Sitecore environments for development, test, model, and production
Created a platform-as-a-service model that supported microsite creation and configuration for future web properties within Sitecore.
Our goal
Configure a digital and design workstream
Even though UHOne had multiple microsites, cohesion across the entire website needed to go beyond visual design to include website structure, navigation, and functionality. We also wanted to provide this cohesion in a repeatable form for future needs to build out the website.
Our solutions
Created a repeatable design and user-experience strategy that can translate to multiple sites across the Sitecore platform while allowing each site to stand out individually
Established critical success factors for website organization, experience architecture, navigation, functionality, and visual design
Determined mobile usage needs and parameters for responsive web design
Our goal
Establish a content workstream
Setting a brand identity, connecting with customers, securing search engine results, and building trust and authority requires consistent, high-quality content. However, it also needs to align with state regulations.
Our solutions
Restructured existing content to utilize Sitecore's CMS capabilities and deliver personalized, modular content for customers using a variety of devices
Laid the foundation for a "localization" approach to creating personalized content to maintain compliance with state regulations
Developed content governance protocols that leverage Sitecore's workflow capabilities and reflect current content marketing, SEO, and device best practices
Implemented Google Tag Manager for accurate data related to visitor activity and conversion rates
